Loyalty for Everyone

About Us

The Alloy Loyalty Platform is a SaaS (Software as a Service) application designed to enable Agencies to provide world-class loyalty, stored value, and membership tracking, management, and marketing services to small and medium sized businesses at prices they can afford.

Alloy’s founders come from a background of technology, marketing and customer loyalty program services and share the vision that the tools and processes that ensure the success of larger companies can be made available to any business no matter its size.

Foli Ekue – Founder & Managing Director

Foli is a firm believer that technology should be simple, affordable and accessible to everyone. Following a successful career in the hi-tech business of making computer workstations for a leading fortune 500 company he spent 7 years working for an International company specialised in running loyalty marketing programs for upscale Hotels. From this experience Alloy Solutions was born to bring affordable loyalty marketing solutions to small and medium sized businesses. Foli started his career as an offshore field engineer for Schlumberger the oilfield services company. He is a graduate of Loughborough University with a BSc in Electrical Engineering and MSc in IT, he also holds an MBA from IESE Business School in Spain and is fluent in French and Spanish.

Kaivi Ekue – Founder & Director of Technology

Kaivi is a passionate and pragmatic technologist. He is always looking for ways to make the user experience better without detracting from the overall system integrity. After four years as an IT consultant delivering complex trading systems for investment banks in London he worked for an International loyalty marketing company. His experience in these roles was intrumental in the creation of Alloy Solutions. He started his career in EDS defence systems as a developer then worked for Sema Group delivering web based systems for a diverse range of clients. Kaivi is a Graduate of Loughborough University with a BSc in Information and Computing.

Alloy RFID Solutions Ltd a company registered in England and Wales under the company registration number 6732979. The registered office address is: Dalton House, 60 Windsor Avenue, London SW19 2RR

We're changing the rules when it comes to customer loyalty, gift card and membership management.

The Alloy Loyalty Platform is unlike anything you've worked with before. It's not that you didn't understand loyalty; it's that a new dawn is here. We're throwing away the conventions of loyalty for the slickness of the web and the power of technology.